现代企业文化管理之我见10

目     录

一、现代企业文化管理的概念·······························2

（一）企业文化的内涵与特点·······························2

1.1企业文化的内涵····································2

1.2必要性············································3

1.3可塑性············································3

1.4延续性············································3

（二）企业文化的结构·····································4

1.1观念层············································4

1.2制度行为层········································5

1.3符号层············································5

（三）企业文化的功能·····································6

1.1导向功能··········································6

1.2凝聚功能··········································7

1.3激励功能··········································8

1.4约束功能··········································8

二、企业文化管理现状与存问题的分析·······················8

（一）企业为什么要形成正确的价值观和经营理念············8

（二）企业为什么要有共同的行为准则和行为规范············9

（三）什么是企业的内外和谐······························9

三、企业文化管理的建设与创新·····························9

1.1企业文化要以人本主义观念为基准······················9

1.2企业文化管理要以企业利益为参考点····················9

1.3企业文化管理要与时俱进适应时代发展·················10

四、参考文献············································11

一、现代企业文化管理的概念

    关于企业文化管理的概念，国内外的学者有各种不同的理解和表述，据统计，国内外关于企业文化的定义大概有180多种，也就是说，几乎每个管理学家都有企业文化的定义。我国学者魏杰提出：所谓企业文化就是企业信奉并付诸于实践的价值理念，也就是说，企业信奉和倡导并在实践中真正实行的价值理念。企业文化是一种主观观念，又称公司文化，一般是指企业逐步形成的为全体员工所认同、遵守，带有本企业特点的价值观念，是企业在经营管理过程中创造的具有本企业特色的精神总和，对企业成员有感召力和凝聚力，能把众多人的兴趣、目的，需要以及由此产生的行为统一起来，是企业长期文化建设的反映。