房地产市场现状及营销对策研究

摘要随着中国的飞速发展和人口的不断增加，住房的需求也在不断的扩张且住房问题无时无刻都与我们相关，房地产业因高额的利润也得到了迅速的起和发展且逐步成为现代社会经济大系统的有机组成部分，直接影响若社会的消费、就业、金融资、信货、保险和众多相关产业的发展。本文就房地产市场现状及营销策略进行讨论。

关键词：房地产；营销策略；房产价格

目       录

房地产市场现状·····················

房价虚高······················

目前我国房地产业将面临较为严厉的调控措施······               

 供求状况不容过于乐观···············

房地产的销售策略····················

房地产营销策略的方法···············

 以恒大“金碧天下”为例，浅析营销策略的应用···

 房地产营销策略创新···················

品牌营销·····················

人文营销·····················

绿色营销·····················

服务营销·····················

结束语·························

文献