初创企业管理

XCLW19730  初创企业管理  (字数：7439)

摘  要

信息时代对企业的管理提出了新的要求，在当前世界全面进入信息化的潮流下，新创立的企业和机构如何面对信息时代的挑战，有效地运用信息技术手段，建立有自身机构特点的信息化管理和运作机构和体系；运用信息时代的企业运营理念，有效地采集外界信息，实现有效率的业务拓展和市场运作是本文探讨的主要内容。本文试图通过对初创企业特性的精确研究，分析初创企业的内部管理环境特性，结合目前内部信息管理系统的实际和特点，为初创企业的内部信息管理给出实际的有效的实施和发展路径；同时通过对目前信息技术发展的新领域（数字营销、移动互联网应用）等企业外部信息服务平台做大量的实证分析，结合初创企业发展的市场需求，分析初创企业如何有效地利用和获取外部有效信息，从而实现企业内外部信息的全面有效管理。与以往该类研究不同，本文除了研究初创企业的以内部管理为主的信息系统之外，更加着重研究在新时代背景下，企业外部信息系统的建立对初创型企业带来的好处和作用。这种研究是更加切合初创企业的特点和实际情况的。  

关键词：初创；企业；管理；信息 

Abstract

The information age puts forward new requirements for the management of enterprises. Under the current trend of the world's full access to informatization, how do newly established enterprises and institutions face the challenges of the information age, effectively use information technology, and establish their own institutional characteristics? Information management and operation institutions and systems; The use of the concept of enterprise operations in the information era to effectively collect outside information and achieve efficient business development and market operations is the main content of this article. This article attempts to analyze the characteristics of the startup management company's internal management environment through the accurate study of the characteristics of the startup company, combined with the actuality and characteristics of the current internal information management system, to provide practical and effective implementation and development path for the internal information management of the startup company; By doing a lot of empirical analysis on current information technology platforms such as new fields of information technology development (digital marketing, mobile internet applications), and combining the market demands of start-up companies, we will analyze how well start-ups can effectively use and obtain external effective information. In order to achieve comprehensive and effective management of internal and external corporate information. Different from previous studies of this kind, apart from researching information systems based on internal management of start-up companies, this paper focuses more on the benefits and effects of the establishment of external corporate information systems on startup-type companies in the context of the new era. This kind of research is more in line with the characteristics and actual conditions of start-up companies.

Keywords: Start-up, Business, Management, Information

目  录

1绪论3

1.1研究背景3

1.2研究意义3

1.3论文的组织结构3

2企业信息管理概述4

2.1现有企业信息管理及其分类4

2.2初创企业的特点4

2.3创企业信息管理需求4

2.4初创企业管理和市场需求5

3案列研究5

3.1生命周期法5

3.2案例分析5

3.2.1上海某信息技术有限公司的信息系统建设5

3.2.2初创企业信息系统持续改进之路6

4结论8

致  谢9

参考文献10